Archives for November 2020

November 24, 2020 - No Comments!

Getting to know Junkee Media’s Music Junkee Editor, Jules LeFevre

What does a typical day look like for you?

Working in editorial means you are entirely dependent on the news cycle – every day is slightly different depending on what’s happening in the world. In the morning we’re generally pumping out news, leaving the afternoons more open for longer features.

Occasionally something wild will break in the middle of the day – like Flume eating ass at Burning Man or Taylor Swift randomly announcing that folklore was being released – and you’ll have to drop everything and tend to the news. The day Taylor’s ‘Reputation’ was released was wild, the office turned into Taylor Swift HQ.

Or sometimes, artists will drop by the office and steal your wine.

Tell us more about the journey and process involved in pulling together and selecting the top 200 Greatest Australian songs of all time? It really sounds like quite the challenge!

It took a long time to pull together. It started with myself and Joe Earp collating a lot of the rankings and lists we had done on the site over the years – history of Australian indie rock, pop etc – and then scouring other music sites for similar rankings.

Most other lists and rankings out there seemed to stop at the ‘90s – and we knew there was plenty of music to consider. Australian music isn’t just Cold Chisel.

Next, I hit up a lot of labels and artists to submit their shortlists – we didn’t want this list to be decided by just Joe and I sitting in Surry Hills, we wanted as much input from the community as possible. We got lists from bands like Powderfinger and Cub Sport, it was awesome.

From there Joe and I sat down and began sorting through them all, we scored them out of 50 to try tease out a draft 200. There were some arguments, there was some passionate debate. I threatened to fire Joe for disliking Icehouse – it all went down.

The top 100 came together pretty easily, except for a couple of last-minute changes. The 200 to 101 was a different beast – it’s kind of all over the place, which we really loved as it just shows the breadth of Australian music. There’s Holly Valance and John Farnham…it’s batshit.

The resulting two articles are the biggest pieces ever published on Junkee. Joe and I wrote 20,000 words – it was a staggering piece of work. We’re incredibly proud of it – we think it shows the best of Australian music, and also – humbly – some of the best Australian music writing.

From this list, is there one that’s your absolute top pick?

Well I’m definitely on board with #1 (Kylie Minogue’s ‘Can’t Get You Out Of My Head’), and the rest of the top ten is flawless (Thelma Plum’s ‘Better In Blak’ deserves a shoutout).

There’s just so much good stuff in here – Killing Heidi, Tina Arena, Mo’Ju, Little Red, The Vines, PNAU. Gang of Youths’ ‘Magnolia’ has a special place in my heart too. And I always lose my shit to RUFUS’ ‘Innerbloom’.

Is there anything surprising about the Music Junkee audience that you’d like to share?

Music Junkee’s audience is an interesting hybrid – on one hand we have the old inthemix fans, on the other we have some rock loving FasterLouder fans. Then we have another contingent – the queer pop fans. We cover a lot of ground at MJ – from metal to pop – so our audience is wildly varied.

Our loyal audience is very on board with us. They love that we’re so queer and dedicated and passionate. They love that we take the piss out of artists, they love that we write longform features.

We’ve carved out a reputation as being the premier music publication in the country, which is so important to us. We’re renowned for our quality – thanks to excellent writing from Jared Richards and Joseph Earp.

What is your most memorable piece published this year and why?

The Greatest Australian Songs list was the biggest project we’ve ever undertaken, and we pulled it off. That was a massive achievement for Joe and I.

Elsewhere, we have published a series of articles on toxic stan culture, which cemented us as an authority on the phenomenon. Jared went on SBS’s The Feed to discuss it, and I went on ABC’s The Drum.

On a personal note, I wrote a long feature about the battle for the #MeToo movement in the Australian music history – an important subject to write about.

There’s a book coming out all about you, what’s it going to be titled?

For a second I thought this wasn’t a hypothetical and I was terrified.

Either, ‘Don't Want Your Jules, I Want Your Drugs’ – a collection of my thoughts on Lady Gaga, or ‘How To Hide Your Goon Sack In The Festival Ticket Line, and Other Tips and Tricks’.

Published by: Katie Brooke in News

November 17, 2020 - No Comments!

Study finds young Aussies gaining new lease on life following COVID

The impact of COVID-19 has forced young Australians to take stock of their lives and careers, with more than two-thirds (68 per cent) admitting the pandemic has made them reconsider what they want out of life, and more than half (53 per cent) questioning their career path.

That’s according to the annual in-depth look into young Australians by Junkee Media, which is now in its 10th year. The latest edition, ‘Doom Gloom and Boom’, uncovers the complex journey that young Australians experienced throughout the year. It found that 26 per cent of respondents said being stuck in a job they didn’t care about was their second greatest fear, narrowly behind being trapped in a lifetime of debt, at 32 per cent.

Neil Ackland, oOh!media’s Chief Content, Marketing and Creative Officer, said the research had once again provided critical insights into Australia’s Millennials and Gen Z – ultimately helping brands to engage more effectively with these demographics.

“The findings have really shown that young Australians are a robust bunch, and have clearly used this year as an opportunity to reset, review, and reflect on their lives and what matters most,” he said.

“This demographic is one of the hardest hit by COVID, yet they’re thinking wisely and staying happy, remaining resilient and positive for the future despite everything that’s been thrown at them.”

“Brands should take note of this change in perspective, and explore three key areas – personalisation, possession and progression.

“Personalisation is all about tailored approaches to suit different audiences within these age groups, while possession looks at young Australians’ evolving relationships with the tangible, and how typical experiential milestones might have been replaced by more grounded ambitions due to the pandemic.

“On a wider scale, progression considers how brands can find new opportunities to build relationships and partner with people as they rethink their lives and careers, chasing the elusive blend of purpose, passion and high pay.”

Other key findings include:

  • Almost all (94 per cent) of respondents said having a job they were passionate about was their most important marker of success.
  • Away from careers, in a challenging year there was a surprise in happiness levels, with 47 per cent of respondents saying they felt slightly happy and almost a fifth (19 per cent) feeling extremely happy.
  • In contrast, only four per cent said they felt extremely unhappy, and just 14 per cent said they were slightly unhappy.
  • More than half (55 per cent) of respondents said they expected to feel the impacts of COVID for one to three years.
  • Exactly half believed that young Australians were unfairly represented in the media during COVID.

Using a combination of in-house research and a partnership with Pollinate, results of the 2020 Junkee study were based on a series of three surveys taken in February, April and September, with over 5,500+ young Australians aged 16 to 35 surveyed in total, including Gen Z (approx 16 to 24) and Gen Y / Millennials (approx 25 to 35).

The Junkee Media ‘Doom Gloom and Boom’ report can be accessed here.

Published by: Katie Brooke in Press