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December 18, 2015 - No Comments!

Junkee Media Announces New Title “The Cusp”

Junkee Media and Westpac have today announced the launch of a new media title, The Cusp, designed to provide Australians with engaging and relevant content about their money, their career and their wellbeing. is mobile-first and aims to inform and inspire 18-35 year old Australians by sharing real life stories from motivated young people who have succeeded in their field, along with insights from experts and influencers.

“Each year we conduct a comprehensive study into the lives of Australian Millennials,” said Junkee Media CEO Neil Ackland, “and the research told us the biggest concern for this audience is career, money and wellbeing.

“More than two thirds (70 per cent) said that career opportunities were a top priority and most (93 per cent) agreed that their job needed to be something they enjoyed doing. Nearly 70 per cent of respondents said their financial security was important, followed closely by their health and wellbeing (63 per cent).

“Whether that’s going to University, entering the workforce, buying your first home or starting your own business, The Cusp is designed to help and support young Australians. Collaborating with Westpac to create this media title allows Millennials to access the information they’ve told us they want,” said Ackland.

Ashley Gray, Head of Customer Acquisition, Youth and Millennials said, “Westpac is excited to collaborate with Junkee Media to connect with and inspire young Australians helping them to find their passion through engaging and relevant content.

“The Cusp is an exciting new initiative for us to start meaningful conversations with Millennials through the delivery of relevant content inspired by the brand, delivered instream across multiple platforms,” said Gray.

Published by: Amy Marnie in News

September 07, 2015 - No Comments!

Red Bull’s Head of Brand Marketing Joins Junkee Media

Red Bull’s former Head of Brand Marketing Josh Rich has joined Junkee Media in a new role as the General Manager of Junkee Studio.

Rich has spent the last two years as Head of Brand Marketing for the energy drink manufacturer, helping them diversify the Red Bull brand away from just a beverage manufacturer into a media and lifestyle brand under the banner “Red Bull Media House”.

Rich had been with Red Bull for 12 years, in roles including Brand Manager, Australia and National On-Premise Manager. He joins Junkee Media at a time of rapid growth for the youth-focused publisher following a successful rebrand from Sound Alliance.

Rich’s role is General Manager of Junkee Studio, the in-house creative team that produces bespoke content solutions for brands targeting a youth audience. Rich will head up the publisher’s key client relationships including Qantas, Rekorderlig Cider, Stoli Vodka and Intel and will spearhead the group’s expansion of content, social and influencer engagement services directly to brands.

“We’ve always admired Josh’s work with Red Bull,” says Junkee Media CEO Neil Ackland, “so when we began searching for a leader in brand and content marketing to drive the next stage of growth in our business, Josh was at the top of our wish list.”

“Junkee Media’s core proposition is that we help brands to tell and share their stories, and Josh has helped Red Bull tell their story for the last decade, so we’re thrilled to bring that knowledge and expertise in-house to help grow ours and our clients’ businesses.”

“Junkee Media are leaders in their field,” says Josh Rich, “and continue to innovate in this space within Australia. I’m looking forward to growing the creative strategies and content marketing brands can deploy to engage their target audience.”

Josh starts his new role with Junkee Media from today.

Published by: Amy Marnie in News

July 01, 2015 - No Comments!

Sound Alliance Rebrands as Junkee Media Following Rapid Transformation and Growth

Australia’s leading independent youth publisher, Sound Alliance, has today announced a rebrand and repositioning to Junkee Media following a period of rapid transformation and growth.

The change more directly reflects the focus of the new media company as innovations in mobile, video, social and native content pioneered by the launch of pop-culture title Junkee flow back over the rest of the publishers’ titles.

“The change from Sound Alliance to Junkee Media comes at a defining moment in our company’s history,” says Neil Ackland, CEO. “For the first time, more than 50% of our revenue comes from native content we create in partnership with brands and almost 70% of our audience comes via mobile, so Junkee Media is about positioning us as a new media company focused on the future, not the past”.

Pop-culture title Junkee was launched in 2013, with a focus on mobile-first, social-driven content funded by native advertising. It’s been a runaway success, with an average of 1.5 million visitors a month and named the Media Brand of the Year at the 2014 Mumbrella Awards.

Junkee Media’s other youth-focused titles include leading music sites inthemix and FasterLouder, and travel title AWOL, created in partnership with Qantas and named the Content Marketing Strategy of the Year at the 2015 Mumbrella Awards.

"The name change is the final step in the transition from a music only publisher a decade ago to the youth-focused lifestyle publisher producing amazing content with unique attitude that we are today,” says Ackland. “The launch of Junkee helped us to reimagine our business model, and we’re excited to extend this thinking now to reinvent our entire company. What we do is constantly changing; we no longer really sell banner ads, we help brands to tell and share their stories in whatever format that takes."

“We fundamentally believe that brands need to stop interrupting what people are interested in, and be what people are interested in to truly engage with this Millienial audience. The market needs to think beyond banner ads, pre-rolls and click throughs and look at how they can create content that people actually care about.”

The rebrand will also see all Junkee Media titles consolidated under one master domain at “Each of our sites are very strong in their own right,” says Ackland, “but by combining them all together will give us a consolidated unique audience making it easier for brands and media agencies to reach the lucrative youth audience with scale.”

Junkee Media employs 30 staff in Sydney and Melbourne, and is currently hiring for 13 new staff across all areas of the business. “The future of Junkee Media is focused on five key pillars: native, video, events, custom publishing & mobile and we believe we are well placed to embrace the rapid changes in media by focusing on each of these pillars.”

Published by: Tim Duggan in News

December 16, 2014 - No Comments!

Junkee Breaks Record With 1.4 Million Domestic Users in November

Our pop culture title Junkee has recorder its largest about of traffic ever with 1.4 million domestic Australia users visiting the site in November.

This is Junkee's sixth consecutive month of traffic growth, round off an exceptional year that saw it awarded the title of Media Brand of the Year at the 2014 Mumbrella Awards, as well as Sound Alliance name the Publisher of the Year at the Festival of Branded Entertainment.


Junkee’s domestic users grew by 70% in November, and have grown a massive 602% against Junkee’s domestic users in June 2014. The strong growth is a testament to Junkee’s unique take on popular culture, politics and analysis for 18 to 35 year-old Australians.

"It's thrilling to me that a site with so many brilliant writers is getting in front of so many eyeballs,” says Junkee Managing Editor Steph Harmon. “It proves we were right when we saw a gap in the market for quality pop culture coverage, pithy social analysis, Auspol takedowns and slow-motion dog videos. Also, we got these numbers in November without one news piece about Kim Kardashian's butt."

Source: Google Analytics, Domestic Traffic, November 2014
To discuss how Junkee Media can work with your brand, please contact:
Natalie Hodges
Manager, Direct Sales
T: 02 9282 4000
E: [email protected]

For marketing or publicity, please contact:
Melanie Mahony Brand Manager,
T: 02 9282 4000
E: [email protected]

Published by: Press Officer in News

November 05, 2014 - No Comments!

Junkee Media Smashes 2 Million Domestic Users in October

We’re very excited that we smashed all previous traffic records last month to crack through 2 million domestic users across the Junkee Media network in October.
A total of 2,059,927 domestic users visited Junkee Media's network of category leading sites of Junkee, inthemix, FasterLouder, Same Same and Mess+Noise last month, an increase of 15% over our previous record-breaking month in September.

Traffic to Junkee Media’s owned and operate sites in the July to September quarter more than doubled compared to the same quarter last year, a growth of 109%.


Sound Alliance Graph 2

“Junkee led the charge with lots of great viral content in October, followed quickly by FasterLouder and inthemix. They are all experiencing huge traffic increases and high social engagement in speaking to their different audiences in a unique way each month,” said Junkee Media Publisher Tim Duggan. “Our entire network has never been stronger, driven by our Editorial team’s amazing content across each youth and music category we operate in.”

Source: Google Analytics, Domestic Traffic, April to October 2014


Published by: Press Officer in News