Last year has shown us how integral content creation and distribution has been for businesses, and as we enter what promises to be an exciting year for content marketing, the Outbrain Australia team sat down to round up the best branded content from brands in Australia, in 2016. Read the full article here.
Mini has partnered with Junkee Media to celebrate the launch of the Mini Ray model in Australia with the campaign designed to support a competition which offers young fashion and design creatives the chance to win a $29,000 business grant and a Mini Ray. Read the full Mumbrella article here.
Junkee Media has pledged to ditch display ads as part of its move to a commercial model supported solely by its native advertising offering. The pledge is part of the brand’s focus on its “off-platform” publishing strategy, which it announced at its upfronts event in Sydney this morning. Read the full Mumbrella article here.
Junkee Media has launched a second brand-funded editorial site partnering with Westpac for a new website designed to provide Australians with content about their money, careers and wellbeing. Read the full article on Mumbrella here.
Junkee Media Publisher Tim Duggan has revealed just how important native advertising has been for the company, he said at the Walkley's recent Storyology conference. Read the full article on Mumbrella here.
Journalism start-ups like Junkee Media, Foundr won't get Australian VC support
Journalism start-ups have a bright future as founder-run, boot-strapped operations, but will not attract venture capital in Australia. That's according to a panel at the Storology conference put on by the Walkleys foundating in...Read more from BRW. here.