Junkee
Studio

Junkee Studio is our in-house creative team that produces bespoke content solutions for brands targeting a youth audience. Comprised of designers, video & event producers, social media experts and storytellers we add professional, targeted content creation into a brand’s ongoing communications strategy.

What we do
We specialise in social and content strategy, influencer management and using custom research and insights to drive actions. We're experts in editorial and video production, custom publishing for brands and how to create bespoke events that stick in people's minds.

  • Native Content


    At Junkee Media we pride ourselves on creating amazing content. Sometimes that content tells a brand story. Our proprietary Native content solutions are designed to captivate and engage our loyal audience. Every piece of native content we create is completely original and crafted by our editorial teams to tell a brand’s story in an original and unique way in the format that suits it best.

  • Native Content


    Junkee Media has helped over 40 brands to tell and share their stories using Native content.  We fundamentally believe that brands need to stop interrupting what people are interested in, and be what people are interested in.

  • Native Content


    We are the pioneers of native content in Australia. We hired the country’s first ever Native Advertising Editor and were named the Publisher of the Year the Festival for Brand Entertainment for our work with brands helping them tell and share their stories. Our partnership with Qantas, AWOL, is one of Australia’s largest and most successful native advertising plays, and was named Content Marketing Strategy of the Year at the Mumbrella Awards.

Video

Junkee’s dedicated video team crafts original video content that tells a brand story in an original and engaging way designed to be distributed and shared via social media. We have developed successful social video content for brands like Qantas, Intel & Westpac that puts brands at the heart of the story.

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"Junkee Media have played an integral role in the development and success of the Rekorderlig brand in Australia, creating and executing our social media and event strategy from scratch. They have helped us create one of the most engaged social audiences of any alcohol brand in both Australia and internationally. And most importantly, their innovative strategic thinking and hard work over the years has translated into real sales growth for us."

Kieron Barton, Managing Director, Chilli Marketing, Rekorderlig Cider

  • High Impact
    Display


    At Junkee Media we strive to create high impact display advertising solutions that complement the content they surround.

  • High Impact
    Display


    The Junkee Media suite of high impact display advertising solutions are the evolution of over a decade of display advertising expertise, measurement and refinement.

  • High Impact
    Display


    Rather than continually add more ad units to pages, we’ve worked on defining stronger creative solutions that complement the user experience and ensure increased audience recall.

  • Beyond
    the click


    Measuring success is paramount and we are constantly striving to look beyond the click to demonstrate the effectiveness of our advertising solutions.

    We use leading independent measurement tools to prove that we can move the needle on what a consumer thinks about a brand, and how to move them along the path to action.

  • Beyond
    the click


    What we can measure:
    + Brand uplift, preference and intent
    + 'Cool wave' - track how 'cool' your brand is
    + Real Time Engagement
    + Time spent on your content
    + Social spread, influence and engagement
    + And of course clicks, views and CTR

"We've worked with Junkee Media very closely over the years and highly value their strategy and content output for the Millenial audience. From words to pictures and videos, they've helped us promote and amplify some of our key marketing initiatives and helped deliver top quality content and results."

KATRINA BARRY, MANAGING DIRECTOR, CONTIKI

  • EVENTS


    We view events as content, and our event philosophy focuses on building anticipation in the lead up, driving action and participation at the event and achieving widespread amplification after.

    We have experience putting on events from intimate dinners to large-scale festival productions. Sometimes they are extension of our channels like the inthemix Awards or the Electronic Music Conference, and others are bespoke events for brands like Smirnoff, Rekorderlig Cider and Stoli Vodka as part of their wider communications strategy.

  • Electronic Music Conference

  • inthemix awards

  • Rekorderlig Efterski Festival

  • inthemix Swedish House Mafia House Party

  • Custom
    Publishing


    We’ve developed an innovative and award-winning digital custom publishing model for brands. Our process draws on a brand’s identity and values to craft a tone of voice unique to that brand, and then creates, publishes and amplifies the content for brands.

  • Custom
    Publishing


    Our first custom publishing venture, AWOL, was created in partnership with Qantas and is designed to inspire young Australians to travel. The title has achieved immediate success in traffic, engagement, revenue and recognition, named the Content Marketing Strategy of the Year at the Mumbrella Awards.

"We knew that to engage with youth that we needed to break the rules and invest in creating content, not just advertising. AWOL has given Qantas a unique platform to inspire young Australian to travel the world, and we've worked closely with Junkee Media on this content strategy to create real value from our investment."

OLIVIA WIRTH, GROUP EXECUTIVE, BRAND, MARKETING & CORPORATE AFFAIRS, QANTAS