Junkee Media and Westpac have today announced the launch of a new media title, The Cusp, designed to provide Australians with engaging and relevant content about their money, their career and their wellbeing.
TheCusp.com.au is mobile-first and aims to inform and inspire 18-35 year old Australians by sharing real life stories from motivated young people who have succeeded in their field, along with insights from experts and influencers.
“Each year we conduct a comprehensive study into the lives of Australian Millennials,” said Junkee Media CEO Neil Ackland, “and the research told us the biggest concern for this audience is career, money and wellbeing.
“More than two thirds (70 per cent) said that career opportunities were a top priority and most (93 per cent) agreed that their job needed to be something they enjoyed doing. Nearly 70 per cent of respondents said their financial security was important, followed closely by their health and wellbeing (63 per cent).
“Whether that’s going to University, entering the workforce, buying your first home or starting your own business, The Cusp is designed to help and support young Australians. Collaborating with Westpac to create this media title allows Millennials to access the information they’ve told us they want,” said Ackland.
Ashley Gray, Head of Customer Acquisition, Youth and Millennials said, “Westpac is excited to collaborate with Junkee Media to connect with and inspire young Australians helping them to find their passion through engaging and relevant content.
“The Cusp is an exciting new initiative for us to start meaningful conversations with Millennials through the delivery of relevant content inspired by the brand, delivered instream across multiple platforms,” said Gray.