If we tallied the number of times we’ve been told that “we’re all in this together”, or the sheer volume of new statistics on just how poorly young people are coping during *all this*, you'd be forgiven for predicting a future of doom and gloom for young Australians, right at a time usually reserved for their most important moments and decisions. Yet in Junkee Media’s latest instalment of our decade-long research into the lives and habits of young Australians, we've found that this isn’t telling the full story. In fact, each and every young Australian has experienced COVID-19 in their own way.  


It’s not all DOOM and GLOOM. 

Our research shows that the generation who are constantly told they “need more hugs” might just be our most resilient yet, and that the decade of recovery ahead could be the period of break-and-remake that they needed.

WHEN IT COMES TO YOUNG AUSTRALIANS, THERE'S NO ONE STORY

APRIL

SECOND WAVE

JUNKEE MEDIA RESEARCH N=480+  

AUS PPL 16-35

FEBRUARY

FIRST WAVE
JUNKEE MEDIA & POLLINATE RESEARCH N=2,600+
AUS PPL 16-35

SEPTEMBER

THIRD WAVE

JUNKEE MEDIA
RESEARCH N=2,390+ ​ 

 AUS PPL 16-35

A COMPREHENSIVE STUDY OF YOUNG AUSTRALIANS THROUGHOUT 2020

Young Australians were already dealing with a lot pre-pandemic: declining mental health, a climate crisis, high career expectations and rising costs in housing, study and day-to-day expenses. So a year of COVID-19 anxiety and lockdowns was just another knock to their mental, physical and financial wellbeing.

Despite everything, young Aussies are a resilient bunch.

The majority of 16-35-year-olds tell us they are happy right now, with some even finding the COVID-19 crisis providing some unexpected perks and self-reflection.

Source: Junkee Media 2020 Youth Research, Wave 1: Pollinate 17th February – 22nd March 2020 N=2652 Australians Aged 16-35, Wave 2: 9th April - 3rd May 2020 N=484 Australians Aged 16-35, Wave 3: 15th September - 13th October 2020 N= 2397 Australians Aged 16-35

The Doom & Gloom

#1

58%

50%

86% of young Aussies said climate change was one of their top concerns

86%

50% of young Aussis felt they were unfairly represented in the media
Upwards Trend Arrow

66%

66% of young Aussies are happy with their lives right now.
Actions like counselling or speaking with friends to improve their mental health are up YOY.

$$$

Their number one unexpected perk of isolation was saving money!

51%

51% think COVID wil only impact their personal, financial and emotional wellbeing for 1-3 years.

History shows us periods of turmoil are often followed by a boom in creativity. We predict post COVID-19 / lockdown celebration might provoke deregulation...in turn, spurring new creative, social and cultural opportunities for young Australians. Yet, with a government set on reducing funding to the already struggling arts & music scene, this might be a mirage that’s simply too ambitious.

68%

of young Aussies said COVID-19 made

them reconsider what they want out of life, and 53% are reconsidering their future career/career path.

Young Aussies have become more materialistic over the last decade*, a trend potentially influenced by finding new meaning in the home and other tangible surroundings.

The biggest fear for young Aussies today is being locked into debt for the rest of their life. Followed by 'being in a job they're not passionate about'.

of young Aussies are scared that they will become more conservative as they continue to get older.

Source: Junkee Media 2020 Youth Research, Wave 1: Pollinate 17th February – 22nd March 2020 N=2652 Australians Aged 16-35, Wave 2: 9th April - 3rd May 2020 N=484 Australians Aged 16-35, Wave 3: 15th September - 13th October 2020 N= 2397 Australians Aged 16-35, *2013-2020 Junkee Media & Pollinate Youth Research | AU 16-35 | Longitudinal reflections of Experiences vs Possessions

20%

There's plenty going on in the world for young Aussies to Give-A-Sh*t about.
Whether its their mental health, sustainability, the environment or the Kardashians, we've been asking 16-35-year-olds what they care about for a while now.

To discover some of the latest trends and insights on what young Australians really Give-A-Sh*t about
(and what they really don't) download our latest report or get in touch. 

VIDEO

JUNKEE RECAPS 2020: THE VIDEO

Needless to say 2020 was a year like no other. In the year that felt like it went for a decade, you might be surprised to remember all that has happened from January 2020. 


So we took a look at some of the biggest moments that played out in 2020. From COVID-19 to Tiger King, Trump to WAP we gave 2020 the recap treatment.

ABOUT JUNKEE MEDIA

Junkee Media is one of Australia's fastest growing and innovative new media companies, reaching young, passionate and engaged young Australians. 


Formerly known as the Sound Alliance, we create highly shareable content about the things that matter – and the things that don't. We add to the conversation, not just the noise. 


We also help brands to tell and share their stories.  


We believe that to resonate with young Australians, brands need to stop interrupting what people are interested in and be what people are interested in.

YOUNG PEOPLE AND $$

With the world falling apart, young Aussies are taking control where they can –
their finances.

MENTAL HEALTH

Why mental health is the number one thing they give a sh*t about and what we can do about it.

YOUNG AUSSIES & ACTIVISM

Exploring protest culture and the creative ways young Aussies are making a change.

GEN Z VS. GEN Y

Gen Y vs Gen Z Report

There’s a lot of discussion on Gen Z vs. Gen Y, but are they really that different?

Young Aussies are a passionate bunch, so we've taken a deeper look into the key trends uncovered in this year's research. To connect with 16-35-year-olds and be part of their conversation get in touch

FOR THE LATEST INSIGHTS
ON YOUNG AUSTRALIANS
DOWNLOAD THE FULL REPORT 

By submitting this form you agree to our Privacy Policy and Terms. Junkee Media collect your personal information in order to provide and market services to you. For more on how we handle personal information and your access, correction, complaint and opt-out rights, see our Privacy Policy or contact us.

Copyright © Junkee Media 2020. All rights reserved.