If we tallied the number of times we’ve been told that “we’re all in this together”, or the sheer volume of new statistics on just how poorly young people are coping during *all this*, you'd be forgiven for predicting a future of doom and gloom for young Australians, right at a time usually reserved for their most important moments and decisions. Yet in Junkee Media’s latest instalment of our decade-long research into the lives and habits of young Australians, we've found that this isn’t telling the full story. In fact, each and every young Australian has experienced COVID-19 in their own way.
It’s not all DOOM and GLOOM.
Our research shows that the generation who are constantly told they “need more hugs” might just be our most resilient yet, and that the decade of recovery ahead could be the period of break-and-remake that they needed.
WHEN IT COMES TO YOUNG AUSTRALIANS, THERE'S NO ONE STORY
JUNKEE MEDIA RESEARCH N=480+
AUS PPL 16-35
FIRST WAVE JUNKEE MEDIA & POLLINATE RESEARCH N=2,600+ AUS PPL 16-35
JUNKEE MEDIA RESEARCH N=2,390+
AUS PPL 16-35
A COMPREHENSIVE STUDY OF YOUNG AUSTRALIANS THROUGHOUT 2020
Young Australians were already dealing with a lot pre-pandemic: declining mental health, a climate crisis, high career expectations and rising costs in housing, study and day-to-day expenses. So a year of COVID-19 anxiety and lockdowns was just another knock to their mental, physical and financial wellbeing.
Despite everything, young Aussies are a resilient bunch.
The majority of 16-35-year-olds tell us they are happy right now, with some even finding the COVID-19 crisis providing some unexpected perks and self-reflection.
Source: Junkee Media 2020 Youth Research, Wave 1: Pollinate 17th February – 22nd March 2020 N=2652 Australians Aged 16-35, Wave 2: 9th April - 3rd May 2020 N=484 Australians Aged 16-35, Wave 3: 15th September - 13th October 2020 N= 2397 Australians Aged 16-35
History shows us periods of turmoil are often followed by a boom in creativity. We predict post COVID-19 / lockdown celebration might provoke deregulation...in turn, spurring new creative, social and cultural opportunities for young Australians. Yet, with a government set on reducing funding to the already struggling arts & music scene, this might be a mirage that’s simply too ambitious.
of young Aussies said COVID-19 made
them reconsider what they want out of life, and 53% are reconsidering their future career/career path.
Young Aussies have become more materialistic over the last decade*, a trend potentially influenced by finding new meaning in the home and other tangible surroundings.
The biggest fear for young Aussies today is being locked into debt for the rest of their life. Followed by 'being in a job they're not passionate about'.
of young Aussies are scared that they will become more conservative as they continue to get older.
Source: Junkee Media 2020 Youth Research, Wave 1: Pollinate 17th February – 22nd March 2020 N=2652 Australians Aged 16-35, Wave 2: 9th April - 3rd May 2020 N=484 Australians Aged 16-35, Wave 3: 15th September - 13th October 2020 N= 2397 Australians Aged 16-35, *2013-2020 Junkee Media & Pollinate Youth Research | AU 16-35 | Longitudinal reflections of Experiences vs Possessions
There's plenty going on in the world for young Aussies to Give-A-Sh*t about. Whether its their mental health, sustainability, the environment or the Kardashians, we've been asking 16-35-year-olds what they care about for a while now.
To discover some of the latest trends and insights on what young Australians really Give-A-Sh*t about (and what they really don't) download our latest report or get in touch.
Young Aussies are a passionate bunch, so we've taken a deeper look into the key trends uncovered in this year's research. To connect with 16-35-year-olds and be part of their conversation get in touch.
FOR THE LATEST INSIGHTS ON YOUNG AUSTRALIANS DOWNLOAD THE FULL REPORT