Archives for July 2021

July 22, 2021 - No Comments!

Junkee announces Jules LeFevre as new Editor

A profile of Jules Lefevre, an Australian music journalist and new editor of Junkee

Jules Lefevre has been announced as Junkee's new Editor

Australia’s leading youth publisher Junkee Media today announced that Jules Lefevre has been promoted to Editor of flagship title Junkee, as the site enters an exciting new era.

Lefevre replaces Patrick Lenton, who is departing the role after two years, but whose voice will remain on the site as a regular contributor.

Lefevre has been with Junkee Media for five years, beginning as a staff writer before moving into the role of Music Editor for the past two years. She will continue to oversee Junkee’s music coverage, and from 26 July will also take responsibility for Junkee’s coverage of pop culture, entertainment, news and politics.

Lefevre has been a winner and finalist in some of Australia’s most prestigious media awards, including winning The Music Network’s 30 Under 30 in 2020. She is a regular contributor to the ABC, including The Drum, The Mix and ABC Radio, and is a judge in the APRA, AMCOS and ARIA awards. She’s also a self-confessed “terrible DJ”.

"I’m humbled and excited to be taking the reins as editor of Junkee, almost five years to the day after I started as a staff writer across FasterLouder and inthemix,” LeFevre said.

“I’ve been lucky to work with some brilliant editors during my time here, and it's an honour to now have the opportunity to shape the website. The Junkee team is wildly talented, and I'm eager to see what we can all achieve in the future."

Rob Stott, Junkee Media’s Editorial Director, said he was proud to promote LeFevre into the new role.

“In her five years at Junkee, Jules has proven herself to have a deep understanding of our audience, a passion for innovative content, and a knack for unearthing great young writers who have contributed so much to Junkee’s voice. I’m eager to see what she can do in this expanded role at such an exciting time for Junkee.”

Junkee Media recently announced a deal with Facebook to continue production of The Junkee Takeaway for three years, plus another to provide content to Google as part of the Federal Government’s News Media Bargaining Code.

Published by: Junkee Media in Press
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July 14, 2021 - No Comments!

Pass the Popcorn, Reality TV Season is Upon Us

Who isn’t guilty of enjoying a little reality TV here and there? In fact, 66% of Australians admit to watching reality TV dating shows, and there’s no doubt that said Australians are in for a good time as this year's reality TV season kicks off. We're so here for it, as are our readers. This week, Beauty and the Geek launched and reached the top of leaderboard with 808,000 metro viewers.  

The corn is popping, and our editors will be hitting those keyboards faster than ever before, delivering the Punkee recaps that we’ve all grown to love. So, what are some trends we’ve seen previously as we entered reality TV season? 

Punkee content is on the rise and audiences LOVE it

Between July and November last year – aka reality TV season – our Punkee editors published over 250 stories, covering the shows our audiences love the most. From dramatic relationship breakdowns to heart-melt moments, we were there to help young Australians unpack every entertaining moment that happened on screen. This content brought in a staggering +2 million pageviews as audiences took their love for reality TV online searching for more. 

It appears our love for reality TV extends beyond our TV screens, taking our devotion to the next level, and unpacking the dramatic events of complete strangers onto our feeds... Over two million times! (Yes, that had to be repeated). 

Love is in the air

Okay, the Bachie promo for first officer Jimmy was full of cheese, but quite frankly we lapped it up and are so ready to review the s#&% out of this season!  

Last year on Facebook, our incredibly popular Punkee Bachie recaps had over 1.8 million views as facebookers tuned in daily for the latest recaps. During this time, it’s not only our Bachie recaps (and the hearts of Australians) that soar, once the season kicks off, all online dating stories over-perform. 

Is it the smell of love in the air or the cooler winter months that make our hearts mushy?

Millennial women <3 us

Throughout Reality TV season, almost 85% of our site audience identified as female. What’s more – during this period, we reached over 900k women aged between 18 and 24, and more than one million women aged between 25 and 34! Punkee really is the next stop for our reality TV goers.  

While our millennial women audience peaks through reality TV season, don’t get us wrong. Men still love a bit of reality TV – here's a read on just why that is.

Nobody knows Australia’s youth like we do, and throughout reality TV season, we’re the prime place to meet them. Get in touch to find out more! 

Sources 

  1. https://www.mediaweek.com.au/tv-ratings-july-11-beauty-and-the-geek-launches-at-1/ 

 

Published by: Junkee Media in News
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