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July 22, 2021 - No Comments!

Junkee announces Jules LeFevre as new Editor

A profile of Jules Lefevre, an Australian music journalist and new editor of Junkee

Jules Lefevre has been announced as Junkee's new Editor

Australia’s leading youth publisher Junkee Media today announced that Jules Lefevre has been promoted to Editor of flagship title Junkee, as the site enters an exciting new era.

Lefevre replaces Patrick Lenton, who is departing the role after two years, but whose voice will remain on the site as a regular contributor.

Lefevre has been with Junkee Media for five years, beginning as a staff writer before moving into the role of Music Editor for the past two years. She will continue to oversee Junkee’s music coverage, and from 26 July will also take responsibility for Junkee’s coverage of pop culture, entertainment, news and politics.

Lefevre has been a winner and finalist in some of Australia’s most prestigious media awards, including winning The Music Network’s 30 Under 30 in 2020. She is a regular contributor to the ABC, including The Drum, The Mix and ABC Radio, and is a judge in the APRA, AMCOS and ARIA awards. She’s also a self-confessed “terrible DJ”.

"I’m humbled and excited to be taking the reins as editor of Junkee, almost five years to the day after I started as a staff writer across FasterLouder and inthemix,” LeFevre said.

“I’ve been lucky to work with some brilliant editors during my time here, and it's an honour to now have the opportunity to shape the website. The Junkee team is wildly talented, and I'm eager to see what we can all achieve in the future."

Rob Stott, Junkee Media’s Editorial Director, said he was proud to promote LeFevre into the new role.

“In her five years at Junkee, Jules has proven herself to have a deep understanding of our audience, a passion for innovative content, and a knack for unearthing great young writers who have contributed so much to Junkee’s voice. I’m eager to see what she can do in this expanded role at such an exciting time for Junkee.”

Junkee Media recently announced a deal with Facebook to continue production of The Junkee Takeaway for three years, plus another to provide content to Google as part of the Federal Government’s News Media Bargaining Code.

Published by: Junkee Media in Press
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November 17, 2020 - No Comments!

Study finds young Aussies gaining new lease on life following COVID

The impact of COVID-19 has forced young Australians to take stock of their lives and careers, with more than two-thirds (68 per cent) admitting the pandemic has made them reconsider what they want out of life, and more than half (53 per cent) questioning their career path.

That’s according to the annual in-depth look into young Australians by Junkee Media, which is now in its 10th year. The latest edition, ‘Doom Gloom and Boom’, uncovers the complex journey that young Australians experienced throughout the year. It found that 26 per cent of respondents said being stuck in a job they didn’t care about was their second greatest fear, narrowly behind being trapped in a lifetime of debt, at 32 per cent.

Neil Ackland, oOh!media’s Chief Content, Marketing and Creative Officer, said the research had once again provided critical insights into Australia’s Millennials and Gen Z – ultimately helping brands to engage more effectively with these demographics.

“The findings have really shown that young Australians are a robust bunch, and have clearly used this year as an opportunity to reset, review, and reflect on their lives and what matters most,” he said.

“This demographic is one of the hardest hit by COVID, yet they’re thinking wisely and staying happy, remaining resilient and positive for the future despite everything that’s been thrown at them.”

“Brands should take note of this change in perspective, and explore three key areas – personalisation, possession and progression.

“Personalisation is all about tailored approaches to suit different audiences within these age groups, while possession looks at young Australians’ evolving relationships with the tangible, and how typical experiential milestones might have been replaced by more grounded ambitions due to the pandemic.

“On a wider scale, progression considers how brands can find new opportunities to build relationships and partner with people as they rethink their lives and careers, chasing the elusive blend of purpose, passion and high pay.”

Other key findings include:

  • Almost all (94 per cent) of respondents said having a job they were passionate about was their most important marker of success.
  • Away from careers, in a challenging year there was a surprise in happiness levels, with 47 per cent of respondents saying they felt slightly happy and almost a fifth (19 per cent) feeling extremely happy.
  • In contrast, only four per cent said they felt extremely unhappy, and just 14 per cent said they were slightly unhappy.
  • More than half (55 per cent) of respondents said they expected to feel the impacts of COVID for one to three years.
  • Exactly half believed that young Australians were unfairly represented in the media during COVID.

Using a combination of in-house research and a partnership with Pollinate, results of the 2020 Junkee study were based on a series of three surveys taken in February, April and September, with over 5,500+ young Australians aged 16 to 35 surveyed in total, including Gen Z (approx 16 to 24) and Gen Y / Millennials (approx 25 to 35).

The Junkee Media ‘Doom Gloom and Boom’ report can be accessed here.

Published by: Katie Brooke in Press